Followed protagonist, “DropTheMike,” is an aspiring social media influencer with a problem — he needs to surpass 50,000 followers before the end of Halloween weekend in order to lock down a lucrative sponsorship opportunity. And he’s willing to do just about anything to seal the deal—including spending the entire weekend at the notorious Hotel Lennox.
Hotel Lennox, inspired by LA's infamous Cecil Hotel, was once called home by serial killer David Olmos, who killed and dismembered 14 people. The hotel has also seen a slew of grisly suicides and mysterious disappearances, including that of Canadian tourist Meghan Kim who was last seen on Hotel Lennox’s elevator cameras.
The would-be social star and his crew promptly head to Hotel Lennox, but even before they check in DropTheMike starts pushing the envelope by securing them the same room David Olmos occupied. And the spirits at Hotel Lennox are more than happy to respond.
- DropTheMike (Matthew Solomon) in Followed
One-by-one, DropTheMike’s crew starts to realize that Hotel Lennox is the real deal—true evil. And while DropTheMike may get his 50,000 followers before the end of the weekend, it isn’t clear whether any of them will make it out alive to enjoy their new found Internet fame.
Followed marries technology with found footage style storytelling to create a unique viewing experience best known as “Screen Life Genre.” These are stories told through a computer screen capture, which began with the horror film, The Den before spreading to other, non-horror films like the 2018 thriller, Searching.
The Followed movie is the first film to tell a story through vlog posts shared over the Internet à la "Creepypasta." In addition to being a horror film, Followed is a social commentary on how far people will go to become so-called social media influencers and gain followers, putting themselves and others in danger and engaging in controversial stunts.